Our Strategy

The esure Group strategy has been designed to deliver increased shareholder value across three pillars with an overarching theme of trying to make things simple for our customers.

Underwriting focus

esure Group takes a disciplined approach to risk selection based on careful management of underwriting risk exposure.

This is supplemented through data enrichment and anti-fraud controls. We target a positive underwriting contribution, and our underwriting focus is supplemented by an efficient expense base.

Revenue diversification

esure Group derives income from a range of revenue streams across its insurance business.

This includes the provision of additional insurance products and services that complement the core Motor and Home insurance products, along with income derived from the investment portfolio.

Targeted growth

esure Group has a range of opportunities to grow across its business.

In insurance, the business has approximately a 5% market share of the motor insurance market in the UK and approximately 2% of the home insurance market. Market share has been achieved from a relatively narrow risk selection where historically we have quoted for around 40% of the UK motor and home insurance markets. There are growth opportunities within our current risk criteria and, furthermore, we are widening our risk appetite to offer competitively priced insurance products to a broader range of customers.

The Group targets growth when the environment allows for profitable growth, balancing this with discipline at other times within the rating cycle.

Making things simple

We recognise that insurance can sometimes be complicated and confusing. Therefore, a key focus for us as our business evolves is to ensure all our products and services are easy to understand and we are an organisation that is simple to deal with. We know that there is always more we can do and there are a number of strategic initiatives underway that will make dealing with esure Group even easier for our customers.

Underwriting focus

esure Group takes a disciplined approach to risk selection based on careful management of underwriting risk exposure.

This is supplemented through data enrichment and anti-fraud controls. We target a positive underwriting contribution, and our underwriting focus is supplemented by an efficient expense base.

Revenue diversification

esure Group derives income from a range of revenue streams across its insurance business.

This includes the provision of additional insurance products and services that complement the core Motor and Home insurance products, along with income derived from the investment portfolio.

Targeted growth

esure Group has a range of opportunities to grow across its business.

In insurance, the business has approximately a 5% market share of the motor insurance market in the UK and approximately 2% of the home insurance market. Market share has been achieved from a relatively narrow risk selection where historically we have quoted for around 40% of the UK motor and home insurance markets. There are growth opportunities within our current risk criteria and, furthermore, we are widening our risk appetite to offer competitively priced insurance products to a broader range of customers.

The Group targets growth when the environment allows for profitable growth, balancing this with discipline at other times within the rating cycle.

Making things simple

We recognise that insurance can sometimes be complicated and confusing. Therefore, a key focus for us as our business evolves is to ensure all our products and services are easy to understand and we are an organisation that is simple to deal with. We know that there is always more we can do and there are a number of strategic initiatives underway that will make dealing with esure Group even easier for our customers.