Our Brands

Brand strength is a hard-won commodity in insurance. Stand-out is essential in a crowded marketplace and the dominance of price comparison websites makes brand recognition and trust paramount.

The esure Group has three well-established brands within the direct insurance, broker and price comparison marketplaces – esure, Sheilas’ Wheels and since 31 March 2015, Gocompare. These have all built up strong identities thanks to some of the UK’s most iconic advertising campaigns and innovative marketing – combined with product quality - that has put them firmly into the minds of the British public.

Our Brands