esure was one of the UK’s fastest growing car insurers in its early years partly thanks to the unforgettable Calm Down, Dear advertising which the late Michael Winner made so famous. As the brand became more established and the insurance market moved forward, esure’s brand developed to compete strongly in the price comparison world by using the quality of its cover, service and additional product benefits to strike a difference.
Having been awarded a 5-star rating with Defaqto for its Home and Motor insurance and with its association with ground-breaking campaigns such as the Safe Drive, Stay Alive education events for young drivers, esure has enhanced its stand-out in a highly competitive market place.

esure’s brand success built on the strength of its early iconic advertising campaigns adapting to the new world of product quality and social media focus.

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