Sheilas’ Wheels Broker
The esure Group launched Sheilas’ Wheels Broker in November 2011 using a panel of external insurers to broaden its reach within the car insurance market with its usual female marketing focus.
In keeping with the values of our leading female-focused brand, all Sheilas’ Wheels Broker customers are given handbag cover as standard with the added convenience of being able to manage their policies online.
Broker: complementing our direct footprint.
Expanding our customer base also gives us more opportunities to promote our additional insurance products' additional cover without the risks associated with directly underwriting the business.
Female drivers with high-performance cars, specialist requirements or multiple claims can now get on board with Sheilas’ Wheels Broker.
Following the success of Broker, in January 2013, we launched into another first for the group – Telematics. Sheilas’ Wheels Broker Model Driver is largely aimed at the young female driver market who have seen some of the largest premium increases since the introduction of gender-neutral pricing, but anyone facing hefty insurance premiums could benefit from Telematics as a way to reduce what they pay by proving they are safer drivers.
Sheilas’ Wheels Broker Model Driver: using technology to go the extra mile in rewarding safer drivers.