Fixing insurance for good
We’ve been providing motor and home insurance since 2000, with over 2 million customers trusting us to keep them covered. The company was founded with a determination to revolutionise insurance by embracing digital and offering a more personalised service that rewarded safer drivers.
Our purpose is to fix insurance for good and, in doing so, deliver growth, quality customer experience, and long-term returns. Today, we’ve established ourselves as a leading digital insurer within the UK market. Through our esure and Sheilas’ Wheels brands, esure Group has the scale and credentials of a traditional insurance company with the agility and attitude of an insurtech. Powered by large-scale, advanced machine learning, our data capability gives us a forensic understanding of risk, enabling us to price each product for each customer with greater precision, as well as delivering outstanding claims and customer service.
Exceptional company culture
The continued success of our business is powered by our market-leading platform – both technology and people. We have consciously built a team with a blend of deep‑rooted insurance expertise and strong digital capability to fuel customer-inspired innovation. We’re committed to supporting all our people to be the best they can be, by creating an inclusive, collaborative and supportive environment for our colleagues to flourish. Our strong company culture has been externally recognised, too. The Financial Times named esure as one of the UK’s best employers for 2025.
Sustainability initiatives
We’re striving to be a leading sustainable insurer and are working hard to combat climate change and lessen our impact on the environment. We’re delivering a wide range of sustainability initiatives, supporting our commitment to a greener and safer world, and this will be an ongoing priority for us.