Changing the game

Our strategy is called the Game Changer because that’s exactly what we have set out to do. At its heart is our core purpose: to fix insurance for good and, in doing so, deliver growth, quality customer experience, and long-term return. It is built on four pillars:

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Digital Leadership

We’re creating the UK’s leading digital insurer, built on industry-beating technology capabilities. esure Group are operating solely on our new cloud-native digital platform, enabling customers to easily and conveniently manage their insurance online; Data driven decision making, enabled by the ability to rapidly ingest large quantities of data on to our new platform alongside industry leading use of AI and Machine Learning is driving growth and competitive advantage.

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Enhancing Value

We are committed to offering innovative solutions that cater to the evolving needs of our customers, providing a range of competitive products to suit different customer needs. We listen and respond to customer feedback, to drive continuous improvement and deliver the best customer experience across all customer journeys from managing your policy online, to empathetic end to end claims management, and empathetic colleagues to support when needed.

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Exceptional Culture

The continued success of our business is powered by our market-leading platform – both technology and people. We’re committed to supporting all our people to be the best they can be, by creating an environment that fuels growth and values difference. esure Group’s fusing of deep-rooted insurance expertise and best in class data science expertise with highly agile ways of working is creating an exceptional culture, and a supportive environment, which enables our colleagues to flourish, and deliver for customers when they need us most.

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A More Sustainable and Safer World

We take our environmental impact seriously, through our work on multiple internal and external sustainability initiatives. We’ve quantified our emissions footprint, are developing our decarbonisation transition plan and disclose our progress via ClimateWise. We have developed a carbon neutral bodyshop network and are working to reduce the environmental impact of motor repairs through our Greener Parts recycling scheme, and we’re actively encouraging eco-friendly driving by supporting our customers and colleagues in transitioning to electric vehicles.